associations

with colors

Color is a powerful communication tool that can convey information and influence feelings and moods.

for attracting attention or differentiating information, use..

complementary colors: 2 colors opposite one another on the color wheel, they make each other pop.

triadic colors: 3 colors evenly spaced on the color wheel. They create a sense of vibrancy and can be uplifting.

split complimentary colors: a color and the two colors adjacent to the color’s complement. They still create contrast and draw attention, but create less tension than complimentary colors.

for a sense of calm or flow, use...

analagous colors: 3 colors adjacent on the color wheel. Often found in nature, they induce a feeling of serenity, provide a sense of flow, and are pleasing to the eye.

with typography

with shapes

with texture