When making an infographic, it's important to be cognizant of the colors you're choosing and why. The use of color in infographics can make your message more effective, memorable, and interesting.
Color can set the mood and tone of an infographic, and it can guide viewers in how to interpret the information presented.
Here are some resources to guide you in your color-related decisions:
Start here to learn more about how we talk about color.
Along with basic terms, like hue and saturation, you'll learn how to use color to have varying effects on the viewer, like attracting their attention or calming them.
Using three colors to differentiate, or show the similarity, among aspects of your infographic. Can help with color coding.
Learn how you can use color to group and differentiate information.
Color coding refers to using color to help viewers identify different aspects of your infographic. You'll dive into why its important to be consistent with color usage and how color coding keeps the reader oriented.
Learn how high value contrast, light vs dark colors, attracts the viewer's focus and can make parts of your infographic pop.
Learn how more highly saturated colors can direct the viewer’s attention to the most significant parts of your infographic.
Learn how to use color to represent change. This is useful for infographics including maps or graphs showing change over time or space.
Supplement your color choices with other important design principles to make your infographic as effective as possible.