Serif and Sans Serif Fonts

Design almost always incorporates text, and the font that you choose is integral to the way that we interact with design and information.

Typography categorizes fonts into two separate groups: serif and sans serif.

Serif fonts are the oldest modern typeface and what you will usually see in print.

Sans serifs lack the small strokes extending from the letters.

Where you use certain font families and how you pair fonts is an integral element to design.

Always be deliberate when pairing fonts, known as typographic hierarchy.

A general rule is to limit your composition to two fonts maximum, as more than that usually creates messy and overwhelming compositions.

Research into what fonts go well together, and feel free to experiment to find which fonts work best for the message and tone of your design.