the thesis or main communicative goal of the infographic is clear, defensible, non-obvious, and important
the whole composition is balanced and orients the audience, drawing the eye through the different pieces of visual information. There are no extraneous distractions visually. Every aesthetic choice plays a functional role in supporting my argument.
the parts of my composition are aligned, providing order and clarity.
hierarchy, proximity and contrast successfully show relationships in my argument/ between pieces of information
repetition, association, and alignment support my argument and the balance of the composition.
overall, an intelligent non-expert can easily understand the argument
the intended audience is clearly targeted through appropriate use of typography, icons, etc.