my infographic checklist:

thesis:

the thesis or main communicative goal of the infographic is clear, defensible, non-obvious, and important

clarity:

the whole composition is balanced and orients the audience, drawing the eye through the different pieces of visual information. There are no extraneous distractions visually. Every aesthetic choice plays a functional role in supporting my argument.

the parts of my composition are aligned, providing order and clarity.

hierarchy, proximity and contrast successfully show relationships in my argument/ between pieces of information

repetition, association, and alignment support my argument and the balance of the composition.

overall, an intelligent non-expert can easily understand the argument

the intended audience is clearly targeted through appropriate use of typography, icons, etc.